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September 17, 2008

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September 17, 2008
Press Release
JWord, Inc.
 
Giving Children a Third Chance to Read a Good Book
 
Tokyo – September 17, 2008 -- GMO Internet Group company JWord, the company that operates the Japanese keyword search service of the same name, today launches the third cycle of community service project, Give Children the Chance to Read a Good Book. The project is supported by Morning Reading Program.  
 
Give Children the Chance to Read a Good Book
　
Give Children the Chance to Read a Good Book is a fundraising program that donates books to primary schools throughout Japan. JWord is an Internet search tool that allows users to conduct searches in Japanese directly from their browser. JWord is committed to promoting Japanese language culture and encouraging children to read.  
Since the program was launched in February 2007 both the number of donators and interest from elementary schools has grown.

In this third cycle the initiative is no longer a simple click fundraising program, We have adopted a quiz format in an effort to keep the program enjoyable for our long-time supporters.
We will be posting a book themed question on the official site each Tuesday and a Japanese language question each Thursday. Five yen will be donated every time a participant answers a question correctly. The quiz will end when one million yen has been raised and books will be donated to five specially selected elementary schools throughout Japan. The third cycle of Give Children the Chance to Read a Good Book will close when one million yen is raised.
 
JWord will purchase books according to the number of correctly answered quiz questions, participation costs our supporters nothing. We expect general Internet users, elementary schools and PTA groups to become involved in the program. After funds have been raised we will purchase the books requested by each of the selected schools.
This cycle we have also included an area selection button. Participants can now opt to donate to an elementary school in the prefecture where they went to school, in a prefecture whose schools they wish to support, in a prefecture where their own child is attending school or simply to a prefecture to which they would like to donate books. One elementary school located in the most popular prefecture will be included among the five selected schools.

Outline
Program Name
 Give Children the Chance to Read a Good Book (Third Cycle)
Purpose
 A community service project that aims to support childhood development by encouraging children to read and giving them the opportunity to read a variety of books.
Supporters
 Morning Reading Program
Period
 Third Cycle: September 17, 2008 until 1 million yen is raised
Value of Book Donation
In the third cycle books worth 1,050,000 yen (inc. tax) will be donated.
Details
1. Participants answer quiz questions each Tuesday and Thursday.
2. A 5 yen donation is accrued every time a question is answered correctly.
(Donations will be made for correct answers to previously published questions. However, only one donation will be made per person per day for each question. Multiple answers to one question in one day will not be counted.)
3. Applications from schools wishing to receive the books will be accepted when funds raised are approaching one million yen.
4. JWord decides which schools will receive books in conjunction with Morning Reading Program.
5. Books are purchased in consultation with selected elementary schools using money raised by JWord.
6. Books are presented to five elementary schools.
(One of the five schools will be selected based on “area selection" results.)
7. A report is posted on the official program website.
Supporting Companies
Quiz questions are created by Tohan Co. Ltd. and Sanseido Publishing Co. Ltd.
1. Reading Quiz: Scheduled to be published each Tuesday
 Hint: Visit e-hon http://www.e-hon.ne.jp/bec/EB/Top (Japanese only)
2. Japanese Quiz: Scheduled to be published each Thursday
 
JWord provides a more convenient Internet service by establishing partnerships with various businesses, we will continue to make a positive contribution to society.
 
Morning Reading Program
The morning reading program was first proposed by a girl’s high school in Chiba prefecture in 1988. Now in its twentieth year it has grown to become an activity in which approximately 9.5 million students participate. The four principles of the program are, read everyday, read together, read the books you like, and just read. Details of the program are available on the morning reading program official websites. Morning Reading Program has launched a new read at home initiative. Please refer to the site for details.
 
JWord
JWord Inc. receives funding from GMO Internet and Yahoo Japan Corporation. JWord is a simple and convenient Internet search service through which users can conduct a search by entering a company name, product name or other word in Japanese directly into their browser’s address bar. JWord also has partnerships with a number of major portal services including Yahoo! JAPAN, BIGLOBE, Excite and @nifty. Easy to read symbols like the red J symbol displayed in the search results make it easy for users to access official sites and information related to their keyword.
 
Related Links (All links are to Japanese language sites unless otherwise indicated)
Give Children the Chance to Read a Good Book Official Site: http://www.jword.jp/campaign/honpre/

Media Inquiries
JWord Inc. Public Relations
E-mail: [email protected]
GMO Internet Inc. Group PR Team
 
About GMO Internet Group
GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, e-commerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange (TSE: 9449).
 
JWord Inc.  
Company Name
Address
Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
CEO
Hideki Kokaji
Business Description
 - JWord (Japanese search keywords)
 - Technology license business
Capital
 233,500,000 yen (including 95.63 million yen additional paid-in capital)

GMO Internet Inc.
Company Name
GMO Internet Inc. http://www.gmo.jp/en
(TSE First Section Code: 9449)
Address
Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
CEO
Masatoshi Kumagai
Business Description
 - Internet Use Support (Infrastructure)
 - Internet Advertising Support (Media)
Capital
 1,276,830,000 yen
 

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