2020 March 18th edition

GMO Internet Group
Venture Spirit Declaration

The word “Venture" can have many different meanings. However, we, GMO Internet Group, use the word "Venture" to mean an organization that pushes forward towards its objectives without fear of risks and with innovative speed, insight, processes and intellect to achieve "the wish = dream," which is to make an organization that is respected, supported by a lot of fans, and brings smiles and excitement through the provision of innovative products and services against traditional corporations.
We share Venture Spirit Declaration like a constitution or an oath, and each partner shows his/her originality based on this Declaration.

The following is a declaration of the culture and approach that has evolved and grown since our “venture” was first established in 1995.
We are a "Venture". Many venture businesses emphasize technological strength or management style, but what differentiates a true "Venture" is a shared spirit among members. Traditional corporate management style is often heavily dependent on established theories and tends to overemphasize the importance of procedures, skills and operating manuals. In the same way, it is often common to control partners with rewards and punishment as a basic principle based on the view that humans tend towards negligence.
However, we believe a company's most important resource is its people, who are creatures of feelings. Productivity can increase severalfold depending on the person. Moreover, when operating in a team environment and harnessing group synergy, the difference could be dozens of times more effective. Through a common dynamic spirit, the group can achieve incredible feats. This is what distinguishes us as a true "venture" and where our sense of speed is derived from.
All the members of GMO Internet Group, let's grow together connecting people, company and society as a truly inspired group, exerting skills and abilities to the fullest. Our Spirit to be shared is as follows;

Our Dream
What is it that we are committed to?

To be overwhelmingly “No.1” in the Internet industry.
To be happy, be successful and be "No.1."
For us happiness is peace of mind and the satisfaction of achieving goals.
For us success is to fulfil our lives with prosperities and richness of heart, while creating smiles and excitement.
For us being "No.1" is not something we measure against our competitors, but to excel against ourselves.

Internet for Everyone

We aim to achieve a balance between (1) health, spirit and intellect, (2) social lives and family lives, and (3) financial goals. We have dreams in each of these areas.
Share professional dreams (=goals for society).
Our professional dream is to be "No.1."

How do we win prizes?

We focus our business resources on Internet infrastructure and service infrastructure, the "place" for the Internet, aimed an ongoing digital revolution, and generate significant benefits as a result of bringing smiles and excitement to our many fans.

Why are we here?

We strive to redefine the industry and foster a vibrant Internet culture. We believe in the importance of contributing to society and as a group we continually work to inspire enthusiasm in our customers and put smiles on their faces.

Business Mind
Basic operating rule and principles(A)


  • We strive to be "No.1" in the Internet industry. We do not start a new undertaking unless we can be "No.1."
  • "We," as a group, is comprised of individuals who share the same dream, vision, philosophy, business mind and business objectives.
  • All GMO Internet Group quantitative objectives are based on the 55-year plan.
  • Marketing activity is based on “the GMO Style Lanchester Strategy,” and we work towards objectives in line with “the 10-Point Plan for Achieving Goals.”
  • We recognize that industrial revolutions only come along once every few hundred years, and we are ready to seize the unique opportunities the current digital revolution represents.
  • Remember the excitement of when we first experienced the Internet.
  • Globally, we are paying attention. We deliver new technologies, value and concepts that are convenient and easy to use to everyone.
  • Recognize that our mission in society is to grow the Internet and bring people many smiles and excitement.
  • All of our products and services should be superior to our competitors and be No.1 in product specifications, pricing and design.
  • Always think, do not repeat the same thing without questioning. When you stop questioning, you stop growing.
  • Enhancing our strengths and reinforcing weaker segments with No.1 products.
  • Business is like a battle. Our weapons are our No.1 services and our pride. What we sell is experience. And we seek to expand our territory of smiling faces.
  • The new era of the Internet is an era of shared understanding. We strive to be relatable as a company and as people.
  • Shared understanding comes from a combination of logic and feeling. It is important to be No.1 creative leaders as well as to create No.1 products.
  • Companies should make members, shareholders, customers and all stakeholders happy. Smiling faces are our barometer.
  • We offer the best hospitality to everyone we engage with, not only our customers.
  • Recognize that we have a great opportunity just before us to be satisfied both materially and spiritually.
  • We do not tolerate prejudice on the grounds of race, nationality, gender, educational background, language, religion, or any other factors. We value people for their ability and merits.
  • To remain “No.1”, it is essential to maintain an environment and systems that nurture our engineers and creative professionals in order to cultivate technological expertise.
  • "Engineers" and "Creative professionals" are great assets to our group. Respect their ability to create and enhance new value.
  • Make everything absolutely cool and beautiful! Work smoothly!


  • There is always a focal point to business, which we refer to as the center pin in a bowling game. We need to aim for a maximum efficiency with minimum power.
  • Streamline organizational structure. Focus on a key point. Business never ends. Focusing on the key point means that you don't do anything except that.
  • Be thorough with the following spirit.
    Proactive: A positive approach
    Cooperative: Working together
    Affirmative: Confident in our potential
    Optimistic: Positive thinking, outlook
  • Prioritize tasks in “urgent vs. important” and “revenue generating vs. cost saving" matrices.
  • Take initiative and be motivated.
  • We have been given life. Appreciate everything.
  • State conclusions first.
  • GMO Internet Group is one big family. Be kind and considerate of our family, and call each other Group companies, partners, or members.
  • Ask for help when needed. When approached for help offer whatever advice you can.
  • GMO Internet Group partners have a positive outlook, sincere smile and confident voice. Let's make it more exciting with high tones at the end of the sentence.
  • Greetings make people smile. Greet customers and partners cheerfully. Be the No.1 Group in greetings as well.
  • Recognize the joy of being alive, and of being appreciated by those around you.
  • Apologize sincerely whenever you become aware of a mistake or failure.
  • Difficulties are good opportunities for growth. Think of them as a chance and rise to challenges.


  • The workplace is a place for professional development.
  • Comparison will give you ideas. Investigate, research and learn; nothing is impossible.
  • Make sure training is thorough.
  • Take notes. All data and information you have should be shared through NASA SYSTEM which is our internal portal.

Business Mind
Basic operating rule and principles(B)


  • Objectives should:
    1. Include revenue targets, profit targets and quantifiable actions based on the 55-years plan. The target for Year 2051 is 10 Trillion yen in revenue, 1 trillion yen in profit.
    2. Reflect Venture Spirit Declaration.
    3. As a result, we can make customers smile and impress them.
  • All of the Group’s members set goals and work towards them.
  • Management is all about backward planning. Plan from objectives and end goals.
  • All goals have deadlines. Set deadlines to turn chores to tasks.
  • When setting deadlines, do not be ambiguous, e.g. "By the end of the day" or "By the end of the week." Be precise, e.g. "By time, day."
  • Monitor objectives using numerical standards. Check and report on progress every day.
  • Evaluations are based not on financial results but on achieving objectives and growth.
  • Accept responsibility for the outcome of your objectives whether they are achieved or not.


  • Cutting edge technology, values and expertise are unconstrained by established ideas. These are critical operating tools.
  • Explain concisely in few words. Do not waste other people's time.
  • Catchphrase should be kept short. Use intuitive visuals and large fonts for presentation. (The title should be at least 36-point font and the body text should be at least 24-point font.)
  • Introduce the idea of incentive game into every action.
  • Monitor competitors every day. When competitors differentiate themselves in the marketplace, "Meet" it and dominate them within the day. "Meet" means that we provide products that are superior to our competitors, even slightly, in specifications and price. When it is not possible to "Meet" the competitors' pricing and specifications by the next day, set a timetable for doing so.
  • There are insights everywhere at the operational level, from improvements to advertising and website strategy, to feedback from customer complaints. When figures reported are under expectations, go back to the operational level to make decisions.
  • Use Pirate Metrics (the AARRR model) to break down performance by Acquisition, Activation, Retention, Referrals and Revenue for each service. Generate graphical and visual representations of figures in real time. Use graphs to plan improvements and frequently test using AB testing. Repeat this cycle continuously (PDCA). Increase the speed of improvement. If we improve 0.2% of our work every day, our work will improve by 200% a year later.
  • Compound effect can be applied to actions. For example, sales effort without referrals, or a one-time support without providing FAQ pages will result in a one-time customer. Let's grow exponentially by leveraging compound effect.
  • If you've done something, review and assess every action you take in a logical and quantitative manner (C as Check from PDCA). Then, reflect the result to continuous improvement.
  • Don’t rely just on your gut feeling and listen to your customers and partners. Make unbiased decisions based on quantitative data and survey results.
  • Number of response choices in the survey should always be provided in an even number to clearly identify whether respondents agree or disagree. Free comment field is also required.
  • A potential market would be our target. Accumulate organizational theories and management expertise.
  • Research company processes and regulations that enable the organization to operate itself.
  • A meticulous organization is a strong organization.
  • When negotiating with a business partner, speak directly to key persons, not through others.
  • During a meeting, decide and record (1) to do, (2) due date, and (3) next meeting date, and send the minutes to members after the meeting. Improve efficiency by holding regular meetings and internal status meetings.
  • Review costs with each transaction slip. Do not rely on spreadsheets and financial reports.
  • Develop time management (prioritization) skills.
  • Develop and share efficient processes.
  • Take a shortcut to success by taking advantage of the group’s storehouse of management expertise. Learn the secrets of the “success bible.”
  • Maintain an efficient workplace by keeping the work area tidy. Everyone should do a little.

Believe in our potential

  • Embrace change. Everyone changes. Change begins with the mind.
  • We must have confidence in our own brand and products in order to gain the interest and trust of the public. Improve your communication skills.
  • We will never face a problem that we cannot overcome. We have never faced a 100 trillion-yen problem. The problems we face are always the ones that we can solve with a little effort. A problem you cannot solve will never occur.
  • Combine ideas. New ideas are often just new combinations of existing concepts. Pencil with an eraser on the end is one of the great inventions that go down in history.

Be Charismatic

  • Figures (Number of smiling faces) represent our popularity. We strive to build our fan base.
  • Cry, laugh and express your feelings. Appreciate everything.
  • It is important to appreciate the achievement of individual, team, company and group goals.
  • Congratulate members when they achieve their goals.
  • Be courteous and polite. Courtesy begins with actions and communicates to the mind. Be thorough with greetings and manner of speaking.

Let's make history together by sharing this venture spirit declaration!