2017.06.06 Revision

GMO Internet Group
Venture Spirit Declaration

The word "venture" can signify many different things. At GMO Internet Group we believe it identifies an entity that defies traditional corporations, an entity whose innovative products and services move their customers and make them smile, an entity that is widely respected and supported. It describes an organization of individuals who do not fear risk and whose efficiency, insight, processes and intellect drive them toward their objectives. The following is a declaration of the culture and approach that has evolved and grown since our "venture" was first established. It was put down on paper as a foundation for nurturing staff communication and innovation.

We are a venture business. Many venture businesses excel in technology and management, but having a workforce that shares common ideals is key to the success of a true venture. Traditional corporate management style is often heavily dependent on established theories and has a tendency to overemphasize the importance of procedures, skills and textbook solutions. Employees work in an environment of carrot-and-stick regulations that seem to be based on the assumption that people are inclined to be bad.
We believe a company's most important resource is its people. Productivity is dependent on thinking, feeling individuals, and when we operate in a team environment and harness group synergy it is possible to achieve exponential results. Through a common, dynamic spirit the group as a whole can achieve incredible feats. This is what distinguishes us as a true venture and where our flexibility and speed are derived.

GMO Internet Group offers a motivating environment in which each employee can develop skills to the fullest; it seeks to ensure that employees, the company, and society grow together.
This is our venture spirit.

Our Commitment
What are we here to achieve?

To be the undisputed number one in the Internet industry.
To be happy, be successful, be number one.
For us happiness is peace of mind and the satisfaction of achieving goals.
For us success is being able to offer inspiration and make people smile.
For us being number one is not something we measure against our competitors, but a goal we have set for ourselves.

Internet for everyone

We aim to achieve a balance between our professional and personal lives.
We have physical, spiritual, intellectual, and personal goals.
We share our professional goals.
Our goal is to be number one!

How do we triumph on the Internet?

We provide Internet infrastructure and service infrastructure to a society in the midst of an ongoing digital revolution. We aim to inspire our customers, make them smile and see them reap the many benefits the Internet has to offer.

Why do we do what we do?

We strive to redefine the industry and foster a vibrant Internet culture. We believe in the importance of contributing to society and as a group we continually work to inspire enthusiasm in our customers and put smiles on their faces.

Basic Operating Principles


  • The group strives to be number one in the Internet industry.
    We do not start a new undertaking unless we know we can excel in it.
  • The group is comprised of individuals who share the same vision, mission, and operating objectives.
  • All GMO Internet Group quantitative objectives are based on the 55-year plan.
  • Marketing activity is based on the Lancaster Strategy, and we work toward objectives in line with the 10-Point Plan for Achieving Goals.
  • We recognize that industrial revolutions only come along once every few hundred years, and we are ready to seize the unique opportunities the current digital revolution represents.
  • We remember the first time we experienced the Internet.
  • We are paying attention. We deliver new technologies, concepts, and trends in user-friendly packaging.
  • Our mission in society is to keep people excited about the Internet, and to make people smile.
  • All of our products and services outrival our competitors in product specifications, pricing and design. We must be number one.
  • Enhancing our strengths and reinforcing weaker segments with number one products.
  • Business is like a battle. Our weapons are our number one services and our pride. What we sell is experience. And we seek to expand our territory of smiling faces.
  • The new era of the Internet is an era of shared understanding. We strive to be relatable as a company and as people.
  • Shared understanding comes from a combination of logic and feeling. We recognize the importance of being creative leaders as well as creating number one products.
  • Companies should make staff, shareholders, customers and all stakeholders happy.
    Smiling faces are our barometer.
  • We engage with everyone, not only customers. We want everyone to be GMO Internet Group fans.
  • We recognize there is a huge chance for incredible success within attainable reach.
  • We do not tolerate prejudice on the grounds of race, nationality, gender, language, educational background or any other factor.
    We value people for their ability and merits.
  • To remain number one, it is essential to maintain an environment and systems that nurture our engineers and creative professionals in order to cultivate technological expertise.
  • We respect our engineers and creative professionals and their ability to add value to the Group.
  • We make sure everything we produce looks good and feels good.

Our Approach

  • Efficient management, focus, and commitment.
  • Spirit
    Proactive: A positive approach
    Cooperative: Working together
    Affirmative: Confident in our potential
    Optimistic: Positive thinking, outlook
  • Prioritize tasks in" urgent vs. important" and" revenue generating vs. cost savings" matrixes.
  • Take initiative and be motivated.
  • Appreciate life.
  • State conclusions first.
  • GMO Internet Group is one big family.
  • Ask for help when needed. When approached for help offer whatever advice you can.
  • GMO Internet Group employees have a positive outlook, sincere smile and confident voice.
  • Greet customers and co-workers warmly.
  • Recognize the joy of being alive, and of being appreciated by those around you.
  • Apologize sincerely whenever you become aware of a mistake or failure.
  • Seize opportunities and rise to challenges.

Ongoing Learning

  • The workplace is a place for professional development.
  • Compare, investigate, research and learn;
    nothing is impossible!
  • Make sure research is thorough.
  • Take notes, and share information.

Setting Objectives

  • Objectives should:(1)Include revenue targets, profit targets and quantifiable actions.(2)Reflect Venture Spirit values.(3)Contribute to customer satisfaction.
  • All of the Group's valued employees set goals and work toward them.
  • Monitor objectives using numerical standards, check and report on progress each day.
  • When setting deadlines, do not be ambiguous, e.g. "By the end of the day" or "By the end of the week." Be precise, e.g. "By time, day."
  • Monitor objectives using numerical standards, check and report on progress each day.
  • Evaluations are based not on financial results but on achieving objectives and growth.
  • Employees accept responsibility for the outcome of their objectives.


  • Cutting edge technology, values and expertise are unconstrained by established ideas. These are critical operating tools.
  • Use incentive systems for motivation and for managing operations.
  • We monitor competition daily.
    When a competitor differentiates themselves in the marketplace, we respond the next day by providing lower priced products with superior specifications.
    When it is not possible to meet the competitors pricing and specs by the next day, we set a timetable for doing so.
  • There are insights everywhere at the operational level, from improvements to advertising and web site strategy to feedback from customer claims.
    When figures reported are under target look here for solutions.
  • Use Pirate Metrics (the AARRR model) to break down performance by Acquisition, Activation, Retention, Referrals and Revenue for each service. Generate graphical and visual representations of figures in real time. Use graphs to plan improvement and frequently test using AB testing. Repeat this cycle continuously (PDCA).
  • Target new markets, improve operations and management.
  • An organization is built on its employees;
    understand company processes and regulations.
  • A meticulous organization is a strong organization.
  • When negotiating speak directly to key persons.
  • At meetings record actions, timelines and next meeting date in the minutes. Distribute the minutes. Improve efficiency by holding regular meetings and internal status meetings.
  • Review costs invoice by invoice.
    Do not rely on spreadsheets and financial reports.
  • Develop time management (prioritization) skills.
  • Develop and share efficient processes.
  • Take a shortcut to success by taking advantage of the group's storehouse of management expertise. Learn the secrets of the "success bible".
  • Maintain an efficient workplace by keeping the work area tidy, and throwing anything that is not needed.

Believe in our potential

  • Embrace change.
  • We must have confidence in our own brand and product in order to gain the interest and trust of the public.
    trust of the public.
    Hone your communication skills.
  • We have never faced a problem that we could not overcome.
    Any challenge that comes before us can be solved with a little effort.
  • Bring ideas together.
    New ideas are often just new combinations of existing concepts.
    Think of new combinations and create new business solutions.

Be Charismatic!

  • Numbers (and smiling faces) represent our popularity.
    We strive to build our fan base!
  • Cry, laugh and express your feelings.
  • It is important to recognize the achievement of individual, team, company and group goals.
  • Congratulate people when they achieve their goals.
  • Be courteous and polite.

By sharing this venture spirit and working together as a group we can make history!