June 21, 2007

  • JWord

June 21, 2007
Press Release
JWord Inc.
 
Giving Children Another Chance to Read a Good Book
 
Tokyo – June 21, 2007 -- GMO Internet Group company JWord, the company that operates the Japanese keyword search service of the same name, last Friday launched the second stage of the community service project, Give Children the Chance to Read a Good Book. The project is being supported by Morning Reading Program.
 
Give Children the Chance to Read a Good Book
The initiative we call Give Children the Chance to Read a Good Book donates books to elementary schools and encourages children to read. First launched in February, the project was well received and as a result this round will be a click fundraising project involving not only JWord but other supporters of the cause as well.
Internet users can go to the official campaign site and click on the logo of a participating company (see below) to access the company’s site and make a virtual donation. Click donations will close as soon as one million yen is reached and books will be donated to five specially selected elementary schools. All books will be purchased by JWord and participating companies. Click donations won’t cost the user a cent!
Book purchases will be made according to the wishes of the selected elementary schools. We will be seeking applications from elementary schools that wish to receive books on our official site when we have raised one million yen. Elementary schools that would like to receive books should go the official program site and apply under the school principal’s name. We have divided the country into five areas and will present books to one school in each area.

Outline
Application
Give Children the Chance to Read a Good Book
Purpose
A community service project that aims to support children's development by encouraging them to read and giving them the opportunity to read a variety of books. 
 
Campaign Period
The 2nd round starts Friday June 15
*Fundraising will end when one million yen has been raised and books will then be presented to schools.
 
Value of Book Donation
 
In the 2nd round books worth 1,050,000 (inc. tax) will be donated.
Details
1. Internet users click on the logo of participating companies
2. Five yen will be donated for each click. (Users may click once a day on one company)
3. Applications from schools wishing to receive the books will be accepted when funds raised are approaching one million yen.
4. JWord decides which schools will receive books in conjunction with the morning reading program.
5. Books are purchased in consultation with selected elementary schools using money raised by JWord and participating companies.
6. Books are presented to five elementary schools. One from each of the following areas.
 1. Hokkaido / Tohoku 2. Kanto / Shinetsu / Hokuriku 3. Tokai / Kinki 4. Chugoku / Shikoku 5. Kyushu / Okinawa
7. Report is posted on the official program website.
Participating Companies
Participating companies to rotate approximately every 3 months
 
The first 7 participating companies


coffee
 

Flower gifts
 
 
 



general mail-order




dictionary




rice





OZmall




pets
*note these are translations of the actual Japanese keywords and will not function as keywords in JWord
 
  
JWord provides a more convenient Internet service by establishing partnerships with various businesses, we will continue to make a positive contribution to society.
 
Morning Reading Program
The morning reading program was first proposed by a girl’s high school in Chiba prefecture in 1988 and grown to become an activity in which over 9 million students participate. The four principles of the program are, read everyday, read together, read the books you like, and just read. Details of the program are available on the morning reading program official websites.   
 
JWord
JWord Inc. receives funding from GMO Internet and Yahoo Japan Corporation. JWord is a simple and convenient Internet search service through which users can conduct a search by entering a company name, product name or other word in Japanese directly into their browser’s address bar. Over 40 million users have installed the JWord plug-in on over half of all computers in Japan (06.13.07).
 
JWord also has partnerships with a number of major portal services including Yahoo! JAPAN, BIGLOBE, Excite and @nifty. Easy to read symbols like the red J symbol displayed in the search results make it easy for users to access official sites and information related to their keyword.   JWord is currently used by over 76%* of all search engine users in Japan (including portal networks). *Source: Household access in November 2006, NetView AMS JP, Nielsen/NetRatings  
 
Related Links (All links are to Japanese language sites unless otherwise indicated)
Give Children a Chance to Read a Good Book Official Site: http://www.jword.jp/campaign/honpre/
 
 
Media Inquiries
JWord Inc. Public Relations
 
GMO Internet Inc. Group PR Team
 
 
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions, Internet advertising and online securities trading to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
 
JWord Inc.
Company Name
Address
Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
CEO
Hideki Kokaji
Business Description
■JWord (Japanese search keywords)
■Technology license business
Capital
¥233,500,000 (including ¥95.63 million additional paid-in capital)
 
GMO Internet Inc.
Company Name
GMO Internet Inc. http://www.gmo.jp/en
(TSE First Section Code: 9449)
Address
Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
CEO
Masatoshi Kumagai
Business Description
■Internet Use Support (Infrastructure)
■Internet Advertising Support (Media)
■Internet Finance
Capital
¥7,148,290,000
 
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