October 16, 2012

  • GMO TECH, Inc.


GMO TECH Launches Japan's First Results Based App Store Optimization (ASO) Solution, ASO Airlines byGMO

Tokyo – October 16, 2012 -- GMO Internet Group online marketing solutions provider, GMO TECH, Inc. today announces the launch of Japan’s first results based App Store Optimization (ASO) solution, ASO Airlines byGMO. 
ASO is a method of achieving a prominent position in the search results of smartphone application stores such as App Store and Google Play.
*1 10/2012 According to our own research.

The large volume of apps now distributed by smartphone application stores like App Store and Google Play makes it difficult for users to find the apps they are looking for in the categories provided by stores. As application stores continue to grow, it is expected that users will increasingly search for apps using keywords.
Recognizing that ASO will become integral to its core business as an Internet marketing solutions provider, GMO TECH first launched a fixed price ASO offering in July 2012. Today, following the launch of ASO Airlines byGMO a results based ASO solution, customers can now choose the service best aligned with their own needs.
 
GMO TECH expects ASO Airlines byGMO to be highly cost effective for users. No startup costs apply and fees are only charged when the target app is displayed in the top 10 search results. From keyword selection through to planning based on the algorithms of each application store, GMO TECH repeats the PDCA (Plan, Do, Check, Act) management cycle until a top-10 ranking is achieved. ASO Airlines is ideal for businesses who are concerned their apps are buried in vast application stores or who just wasn’t to increase downloads.
 
About ASO Airlines by GMO
Service Name
ASO Airlines byGMO
URL
Service Content
(1) Keyword selection
(2) Written instructions based on algorithms and target keywords
(3)Optimization plan
(4) Ranking measurement tools
(5) Continued planning until target app reaches optimized ranking
(6) Ranking reports
Contract Term
6 months
Conditions
*Fees are charged on a per app basis and customers may select either Google Play or App Store
*Customers who wish to optimize rankings in both stores should inquire for a separate quotation.
* A maximum of 10 keywords targeted per app
*One keyword may only be used by a maximum of 3 companies.
*Please inquire separately for quotation for optimizing apps already in top 10 search results.
 
Keyword Type Definitions
Keyword Type
Description
Examples
 Big Words
 Commonly searched for keywords
 Gourmet, games, insurance etc.
 Mid Words
 Hybrid terms. Between Big words and Tail words.
 Baseball game, housing information etc.
 Tail words
 Hybrid terms comprising two or more words. Terms searched for at a low frequency.
 Tokyo gourmet, calculation tools, part-time  work Kansai etc.
 
Media Inquiries
GMO TECH, Inc.
 
GMO Internet, Inc.
Email: [email protected] 

About GMO Internet Group 
GMO Internet Group is a comprehensive provider of industry-leading Internet solutions including domain name registration, cloud-based and traditional hosting, ecommerce, security, and payment processing services that each hold the top share of their respective markets in Japan. Other key business areas for the Group include online securities/FX trading, Internet advertising, search engine marketing and online research. In 2011 a new Social Media & Smartphone Platform segment was established bringing together group initiatives in social apps development, daily deals and Android app distribution. GMO Internet, Inc. (TSE: 9449) is headquartered in Tokyo, Japan.
 
GMO TECH, Inc.
Company Name
GMO TECH, Inc. (http://gmotech.jp/)
Location
Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
CEO
Akito Suzuki
Business Description
-SEO
-SEM
-Smartphone (iPhone/Android) apps
Capital
10 million yen
 
GMO Internet Inc.
Company Name
GMO Internet, Inc. (http://www.gmo.jp/en)
Location
Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN
CEO
Masatoshi Kumagai
Business Description
- Web Infrastructure & Ecommerce – Internet Media
- Internet Securities – Social Media & Smartphone Platform
Capital
3 billion yen
*Google Play is a registered trademark of Google Inc.
 
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