April 19, 2010
- GMO AD Partners Inc.
April 19, 2010
Press Release
GMO AD Partners, Inc.
GMO AD Partners Acquires All Shares in Behavioral Targeting and Content Matching Ad Network company Sanoh, Inc.
Tokyo – April 19, 2010 – GMO Internet Group company GMO AD Partners resolved at a Board of Directors meeting convened today to acquire all shares in Sanoh, Inc. (a subsidiary of Unoh, Inc.) making the company a fully-owned subsidiary.
Background
In the rapidly expanding Internet advertising market, mobile advertising grew 103.1 billion yen (112.9% YoY. Source: DENTSU, Inc. 2/2010) in 2009. At the same time network advertising and other new fields have begun to emerge and the market is evolving and diversifying.
GMO AD Partners will take advantage the relationships of its Media Rep business with over 2,000 SME agencies and 600 media publishers to move into network advertising. In April this year we established an ad network promotions office specializing in PC and mobile ad networks, and launched an initiative that will focus on developing new technology that will meet diverse and sophisticated needs of users, and the development and promotion of network advertising products for the PC and mobile markets.
As part of this initiative GMO AD Partners made the decision to acquire Sanoh a company established in June that has consistently grown revenue through the development and operation of NeoAd, a behavioral targeting and content match ad network for mobile websites. All shares in Sanoh will be acquired from Unoh a company that has invested in and collaborated with Sanoh from the beginning. Sanoh brings with it advanced development and technical expertise and will allow GMO-AP to boost sales in the SME advertising market.
2. Outline of New Subsidiary (Sanoh, Inc.)
(1) Company Name: Sanoh, Inc.
(2) Address: 4F Shibuya TK Building, 3-13-11 Shibuya, Shibuya-ku Tokyo
(3) CEO: Atsushi Ishikawa
(4) Business Description: Sales of behavioral targeting and content match ad network for mobile sites
(5) Capital: 20 million yen
(6) Date Established: June 4, 2008
(7) Stockholders: Unoh, Inc. and other stockholders
3. Outline of Company from which Stock was Transferred (Unoh, Inc.)
Company Name: Unoh, Inc.
(2) Address: 4F Shibuya TK Building, 3-13-11 Shibuya, Shibuya-ku Tokyo
(3) CEO: Shintaro Yamada, Executive Vice-President: Atsushi Ishikawa
(4) Business Description: Planning, development and operation of behavioral targeting and content match ad network for mobile sites
(5) Capital: 170 million yen
(6) Date Established: August 1, 2001
(7) Stockholders: Shintaro Yamada, transcosmos, Inc, Atsushi Ishikawa, other shareholders
4. No of shares acquired, proportion of ownership before and after acquisition
(1) Proportion of Ownership Before transfer: 0 shares (Percentage ownership: 0%) (Voting rights: 0)
(2) Number of shares acquired: 600 shares (percentage ownership:100%) (Voting rights: 600 votes)
(3) Proportion of Ownership after transfer: 600 shares (Percentage ownership:100%) (Voting rights: 600 votes)
5. Schedule
April 19, 2010 GMO AD Partners Board of Directors resolution
April 30, 2010 Stock acquisition (tentative)
6. Outlook
The impact of this acquisition on business earning for the fiscal year ending 12/2010 is immaterial.
Media Inquiries
GMO AD Partners, Inc.
E-mail：[email protected]
GMO Internet Inc. Group PR Department
E-mail：[email protected]
About GMO Internet Group
GMO Internet Group, headquartered in Japan, is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services worldwide. The group holds top domestic market share in domain registration, web hosting, and payment processing and provides a host of other Internet services including global online security services, ecommerce solutions, and Internet advertising to both businesses and individuals. At the centre of the group is GMO Internet, Inc. a company listed on the prestigious first section of the Tokyo Stock Exchange (TSE: 9449).
GMO AD Partners Inc.
Company Name | GMO AD Partners, Inc. http://www.gmo-ap.jp/ (OSE Hercules: 4784) |
Location | 1-10-7 Dogenzaka, Shibuya ku, Tokyo, JAPAN |
CEO | Shintaro Takahashi |
Business Description | - Internet Advertising |
Capital | 1.301 billion yen |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Location | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Web Infrastructure & Ecommerce - Internet Media |
Capital | 1.27 billion yen |