March 25, 2008
- GMO Marketing
March 25, 2008
Press Release
GMO Marketing Inc.
GMO Marketing Launches New Accountant Search Site
Tokyo – March 25, 2008 – GMO Internet Group company, GMO Marketing, today launches the latest in a series of SEO*1 and LPO*2 optimized “long tail media”*3 sites, Anata no Machi no Zeirishi /Kaikeishi. The site introduces accounting and tax accounting offices throughout Japan and offers a new line up of advertising options.
Anata no Machi no Zeirishi /Kaikeishi
The Anata no Machi no Zeirishi /Kaikeishi web site allows users to search for information on accountants and tax accountants including address, map, and telephone number.
Not only is it possible to quickly locate an accountant using lists categorized by area, but users can employ search conditions including specialization (financing, inheritance, tax reduction, bookkeeping, business establishment, etc.), specific service (business planning, payroll accounting, tax audits, etc.) as well as personal preferences such as “female accountant”. In addition maps displaying specified addresses and buildings make it easy for the user to locate an accountant in the area that meets their needs.
The site allows advertisers to go beyond basic details (URL, address, telephone number etc.) and specify detailed information (English speaking, open after 7pm, open weekends, etc.) that allows them to effectively appeal to a target group of users.
Site Name | Anata no Machi no Zeirishi /Kaikeishi |
URL | |
Site Features | Easy to locate information An accountant and tax accountant search web site covering the whole of Japan. Users can employ a range of search conditions including location of the accountant’s office, train station, and municipality for easy access to the information they need. In addition LPO increases usability by automatically displaying content appropriate to the users’ location and search terms. Cost effective Extensive SEO attracts high numbers of users with specific search objectives. It also offers advertisers a low-price advertising option. |
Advertising Options (All prices are tax inclusive)
Site Registration Fees (Publishing Contract Fees) –2 Plans
Advertisers can select from the (1) Premiere Plan or (2) Standard Plan, depending on their needs in regard to position in search results and the amount of information they wish to provide.
Category Registration Fees
GMO Marketing Inc.
(1) Premiere Plan
Top of list positioning as well as basic details, one image, and business description.
Japan-wide | 294,000 yen / per year |
*Includes screening
(2) Standard Plan
Basic details and business description.
Japan-wide | 210,000 yen / per year |
*Includes screening
Category Registration Fees
Advertisers may opt to advertise in single categories (there are a total of 6 categories).
Japan-wide (per one category) | 52,500 yen / per year |
Long Tail Media
We already operate the services Anata no Machi no Fudousan and Anata no Machi no Reform. These sites help our customers to achieve higher search results rankings on major search engines in Japan by combining keywords including business name, train line name, and locality information (prefecture, town) in addition to industry type and specialist terminology. This is a valuable service for long-tail media on the Internet.
GMO Marketing aims to develop web sites for advertisers that are aiming to reach users with specific requirements and to improve usability and customer satisfaction.
Glossary of Terms
*1 SEO (Search Engine Optimization)
SEO is a method of improving and optimizing the content of a website with the objective of achieving a prominent position in the search results display on major portal site search engines. Internet marketing recognizes that at present, visitors to a site that arrive via a search engine are a significant proportion of conversions. Identifying keywords and phrases related to a site that will push it up the search results listing has become an integral part of operating a web site.
*2 LPO (Landing Page Optimization)
LPO is a method of reducing the landing page bounce rate, increasing the number of users who continue on deeper into the site and improving sales and registrations. This is achieved by automatically displaying information optimized for certain visitor parameters including search term, IP address and time. Over the past few years LPO has come to be considered as a cost effective advertising promotion technique and method of increasing the advertising value of web media.
*3 Long Tail
The sum total hits received by all Internet pages with a low frequency of hits is greater than sum total hits received by all pages with a high frequency of hits. This phenomenon is the Internet’s long tail. It is common for example on Internet mail order sites, unlike in regular stores, for sales of the top 20% of products to be less than sales of the remaining 80% of products. The same phenomenon is believed to apply to search engines where search terms that occur at a low frequency account for a higher proportion of searches than search terms that occur at a high frequency.
Related Links (all links are to Japanese language sites unless otherwise indicated)
List of GMO Marketing sites: http://www.gmom.jp/service/
Media Inquiries
GMO Marketing Inc.
E-mail：[email protected]
The GMO Internet Group
The GMO Internet Group is a leading force in the Internet industry offering one of the most comprehensive ranges of Internet services in Japan. We hold top domestic market shares in domain registration, web hosting and payment processing and we provide a host of other services including e-commerce solutions and Internet advertising to individual and corporate customers. Striving to redefine the industry and foster a vibrant Internet culture, the GMO Internet Group is continuously working to inspire enthusiasm in our customers and put smiles on their faces.
Company Name | GMO Marketing, Inc. http://www.gmom.jp/ |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Takamasa Mizoe |
Business Description | - Internet Media |
Capital | 50,000,000 yen (paid-in capital 25,000,000 yen) |
GMO Internet Inc.
Company Name | GMO Internet Inc. http://www.gmo.jp/en (TSE First Section Code: 9449) |
Address | Cerulean Tower, 26-1 Sakuragaokacho, Shibuya ku, Tokyo, JAPAN |
CEO | Masatoshi Kumagai |
Business Description | - Internet Use Support (Infrastructure) - Internet Advertising Support (Media) |
Capital | 12,631,970,000 yen |